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12.13.2013

The holiday season is upon us.  In Arlington, Texas the beginning of the holiday season is marked in the photography industry by an all-out public photographic event called the DFW Expo.  Held at the Arlington Convention Center, the event is coordinated and created by Bill Porter and Arlington Camera.

Marked by well-known photographic speakers, the event covers every aspect and specialty of photography including Landscape, Nature, Portraits, Studio, and Weddings.  If you are new to photography or a veteran, there was a workshop for everyone.  Sigma sponsored well-known wildlife photographer Robert O’Toole.

In addition to checking out a wildlife workshop by O’Toole, Sigma fans could also come by the 30-foot Sigma booth to try any lens in the wide range that Sigma offers.  In our booth we had a full studio setup with Westcott constant lights.  I was in the studio mentoring photographers on lighting technique and choosing a lens to best suit our beautiful model Hannah.

© 2013 Ryan Brown

© 2013 Ryan Brown

One of the most used lenses was the Sigma 85mm f/1.4 DG lens as well as the Sigma 50mm f/1.4 DG lens.  85mm is one of the most widely used and best focal lengths for portraits on a full-frame camera.  This is because of the compression that the lens offers with the subject and background.   One of the really great points about using an APS-C camera is that you can get nearly the same lens with a 50mm f/1.4 DG lens.  When applying the 1.6x crop factor to the 50mm lens, you get the effective result of a 80mm f/1.4 lens.  This point makes the attractive $399 price tag (after current rebate) a no brainer for the serious amateur and aspiring pro photographer.  Another lens that was very popular at the event was the Sigma 17-70 f/2.8-4 OS Contemporary lens.  This lens is a great alternative to a kit lens.  With a metal mount, superior optics, stabilization and a wide focal range this lens is a great addition to your camera.

© 2013 Ryan Brown

© 2013 Ryan Brown

If you are in the Dallas/Fort Worth area next November, check out Arlington Camera and the DFW Expo.  This is an event that any photographer would love to attend!

Ryan Brown, M. Photog. Cr -Sigma Technical Representative

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