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The holiday season is upon us.  In Arlington, Texas the beginning of the holiday season is marked in the photography industry by an all-out public photographic event called the DFW Expo.  Held at the Arlington Convention Center, the event is coordinated and created by Bill Porter and Arlington Camera.

Marked by well-known photographic speakers, the event covers every aspect and specialty of photography including Landscape, Nature, Portraits, Studio, and Weddings.  If you are new to photography or a veteran, there was a workshop for everyone.  Sigma sponsored well-known wildlife photographer Robert O’Toole.

In addition to checking out a wildlife workshop by O’Toole, Sigma fans could also come by the 30-foot Sigma booth to try any lens in the wide range that Sigma offers.  In our booth we had a full studio setup with Westcott constant lights.  I was in the studio mentoring photographers on lighting technique and choosing a lens to best suit our beautiful model Hannah.

© 2013 Ryan Brown

© 2013 Ryan Brown

One of the most used lenses was the Sigma 85mm f/1.4 DG lens as well as the Sigma 50mm f/1.4 DG lens.  85mm is one of the most widely used and best focal lengths for portraits on a full-frame camera.  This is because of the compression that the lens offers with the subject and background.   One of the really great points about using an APS-C camera is that you can get nearly the same lens with a 50mm f/1.4 DG lens.  When applying the 1.6x crop factor to the 50mm lens, you get the effective result of a 80mm f/1.4 lens.  This point makes the attractive $399 price tag (after current rebate) a no brainer for the serious amateur and aspiring pro photographer.  Another lens that was very popular at the event was the Sigma 17-70 f/2.8-4 OS Contemporary lens.  This lens is a great alternative to a kit lens.  With a metal mount, superior optics, stabilization and a wide focal range this lens is a great addition to your camera.

© 2013 Ryan Brown

© 2013 Ryan Brown

If you are in the Dallas/Fort Worth area next November, check out Arlington Camera and the DFW Expo.  This is an event that any photographer would love to attend!

Ryan Brown, M. Photog. Cr –Sigma Technical Representative

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