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07.31.2013

Macro lenses are for making pictures of bugs, watch parts, coins, jewelry and other tiny stuff. Right? Well not necessarily. Recently one of my model buddies wanted some beauty photographs that mimic Cover Girl makeup ads. We gathered one Friday morning at my studio and went to work. I set up an evenly lit white background using V-Flats while Hope had her makeup done by Kristen White.

© 2013 Kevin Ames

© 2013 Kevin Ames

© 2013 Kevin Ames

© 2013 Kevin Ames

I did two looks; one soft and sweet and the other bold and colorful.

© 2013 Kevin Ames

© 2013 Kevin Ames

© 2013 Kevin Ames

© 2013 Kevin Ames

Once the makeup was refreshed for the bold look, I broke out the Sigma 150mm f/2.8 macro and moved in close. Hope’s eyes are beguiling, full of color and patterns of intrigue. He lips sporting bright Ferrari Testarossa red make a visual statement especially when her skin is almost white.

© 2013 Kevin Ames

© 2013 Kevin Ames

I’m always seeking visual twists that bend or break traditional photographic rules. If I had stayed with the original idea of “beauty shots” these images wouldn’t have happened. As it happened her lips and eyes become macro-licious to look at.

Work to make the shot you planned then diverge, veer away from the expected and make that different photograph.

© 2013 Kevin Ames

© 2013 Kevin Ames

© 2013 Kevin Ames

© 2013 Kevin Ames

Want to learn about Kevin’s gear in this post? Check out the 85mm F1.4 EX DG HSM and the Macro 150mm F2.8 EX DG OS lenses!

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