CES 2013 just wrapped up in Las Vegas. The biggest news out of Sigma’s Booth #7904 at LVCC Center Hall is, of course, the just-announced Sigma DP3 Merrill and the new Monochrome mode in Sigma Photo Pro 5.5, along with the upcoming release dates of the new Sigma 120-300mm Sports lens and the 17-70mm Contemporary Lens.
This newest Foveon-powered compact prime camera comes with a 50mm F2.8 lens, that with the 1.5x sensor factor of the APS-C 46 Megapixel Merrill Generation chips equates to a 75mm F2.8 with 1:3 maximum macro magnification. This short tele member of the DP line is going to be a favorite of portraitists, for certain, with its longer focal length. And the combination of close-focusing and 1:3 macro magnification combined with the exceptionally fine detail captured by this sensor is going to make for beautiful photographs of tiny things drawn huge. Fans have been clamoring for a longer-lensed DP camera for a long while, and it is finally here.
This new DP3 Merrill will soon be renowned for its combination of perfect lens and sensor sharpness, just like its wide and normal luxe compact stablemates, the DP1 Merrill and DP2 Merrill. Read the full press release here, and stay tuned to the product page for release and pre-order information!
And, of course, the X3F images from the new Sigma DP3 Merrill will look flat-out spectacular in either full color, or in Monochrome when processed with the new dedicated Monochrome processing in Sigma Photo Pro 5.5. This new process will take advantage of the unique characteristics of the Foveon sensor to capture the finest details–and offer the ultimate in monochrome image processing, with gorgeous nuance and gradations of tone.
The Sigma booth at CES is featuring a gallery of images processed in SPP Monochrome mode. Here’s a few samples to get everyone excited.
And stay tuned here to download it as soon as it is available in February!
Since Photokina last year, the products announced as part of the Sigma Global Vision have been getting photographers very excited–and the buzz around the already released Sigma 35mm F1.4 DG HSM has been huge. And so has the interest in the 120-300mm F2.8 Sports lens and the 17-70 Contemporary lens.
Both of these lenses, along with the USB Dock and Sigma Optimization Pro Software, should be in the hands of Sigma fans in the near future.
And if recent product release history is our trusted guide, fans, photographers, tech editors and bloggers are soon going to rave about the image quality of all these new products–the DP3 Merrill (both in full color, and when processed through Sigma Photo Pro Monochrome, of course), and the first of the Sports and Contemporary lenses to be released.
One of the hottest attractions at the booth was Sigma Fashion Studio, where photographers could test-drive the Sigma SD1 Merrill and DP2 Merrill cameras with the assistance of Sigma Pros Lindsay Adler (twitter: @lindsayadler) and Kevin Ames (twitter: @amesphoto). Lindsay explains why this is such an amazing opportunity for show visitors.
Related news: Sigma Founder Michihiro Yamaki honored posthumously by PDMA with Lifetime Achievement Award.