Have you noticed the new “Play the Video” button on all our product pages? Almost every camera and lens in our lineup now features a brief video overview of the features, functions and benefits to help you decide which new Sigma gear is the perfect fit for your camera bag.
It’s simple: Click the icon and the video will pop up. In about two minutes, you’ll have an overview what differentiates each of our products. For example, we’ve got a pair 10-20mm ultrawide zoom lenses. Is the constant F3.5 aperture or the variable aperture version right for you? Watching the videos will explain the benefits of each lens to help you decide.
And if you’ve ever wondered what the difference is between a Prime lens, and a constant or variable aperture zoom lens, we’ve made a video for that, too!
And if you’ve wondered what designates a lens as a macro lens, of course we’ve tackled that topic!
And we should mention that every single scene, every angle, and every second of video footage captured on this project was recorded with Sigma lenses on HDSLRs and cine cameras. Check out this behind the scenes look at the shoot and hear what the Director of Photography, Kevin Keller, had to say about shooting with Sigma.
In short, we here at Sigma believe that helping photographers of all skill levels find the gear that’s right for them–for their style of photography and within their budget–is an all-around win for everyone. And that’s exactly why we created this series of information-packed videos.