The Blog: See what
Sigma is saying.

12.21.2012

Sigma will be at the International Consumer Electronics Show, CES 2013, from January 8-11, 2013 at the Las Vegas Convention Center. We will be in Central Hall Booth 7904, and we hope you can join us for this amazing show. Click here for a map of the show floor to locate the Sigma booth.

The Sigma team will be out in full force, with our line of over 40 lenses, including the hot new Sigma 35mm F1.4 DG HSM A, for photographers to check out.

At every show, the Sigma Booth is always packed with fans looking to check out the hottest lenses and cameras!

And of course, we’ll have our Merill Generation Foveon-sensor Cameras, the Sigma SD1 Merill, DP2 Merrill, and DP1 Merrill as well. Sigma Pros Lindsay Adler and Kevin Ames, along with our crack team of tech reps will be manning the Sigma SD1 Merrill Fashion Shooting Station, so photographers can experience the amazing detail and quality of the SD1 Merrill and DP cameras.

One of the thousands of beautiful photos made at the SD1 Merrill Photo Studio last year. There will be many more made at CES 2013!

At every show, this is one of the hottest draws to the booth. Lindsay Adler explains why:

“We bring in experienced models, who are completely comfortable working in front of the camera, who can effortlessly work with the photographers testing out the SD1 Merrill to make truly professional portfolio quality images. And it’s not just that they get to review them on the LCD or a monitor, either–the photographers get to walk away just minutes after the shoot with a USB drive loaded with the full-resolution images from their shoot. I can only imagine how they feel when they open these files up on their own computer and view them at 100%–because the SD1 Merrill is so amazing at capturing the finest details in skin, hair, and the fabrics.”

“For CES 2013, we are going to be switching back and forth between two themes with the models–Couture and ‘50s and ‘60s Vintage Looks. These have been among the most popular styles and looks we’ve used at past trade shows and the American Photo Model Shoots. Kevin and I will be there to offer advice on lighting, posing, and lens choices, and we are sure there will be many very happy photographers at the end each day. And in the past, we’ve seen photographers wait in line to get a turn to shoot, then get back in line again once the styling has changed, just so they can make more wonderful studio shots.”

“One comment from a photographer at PhotoPlus 2012 really stands out in my mind. This photographer came to the booth to try out the SD1 Merrill. He said he was primarily a landscape photographer, and wanted to test out the camera, and this was the best way. But after working with it in the studio and seeing that spark that can come into the images from working with trained models, he said we had opened up a brand-new door and creative outlet for his photography–I personally found that very rewarding!”

And every person who tests the Sigma SD1 Merrill will be eligible for a chance to win a Sigma 35mm F1.4 DG HSM A! (Click here for full rules.)

And even if you can’t make it to CES, there’s plenty more chances to test-shoot the Sigma SD1 Merrill at the American Photo Model Shoots from Coast to Coast. Stay tuned for the list of 2013 dates and locations!

If you’re heading to show, be sure to download the official CES App from the iTunes Store. It’s free!  Or enter: http://m.core-apps.com/2013ces into your mobile browser

And even if you’re not coming to the show, you should download that App–you’ll be able to download and view our virtual Press Kit and stay up to the minute on announcements and other excitement happening at the Sigma Booth.

We’ll be posting to Facebook, Twitter, and Google Plus throughout the show, and we’ll be following the #CES, #2013CES and #ItHasToBeSigma hashtags, so if you’ve got questions, feedback, or comments, we’ll be paying attention.

It’s going to be a great show. Sigma fans are going to have a great time. We hope to see you there!

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  1. I note no Sony mount option for your new 100-300 f2.8 lens. Is this a short-term absence, or will it not be featured as a mount for Sony’s Alpha Range?